Why marketers will be far better off in a privacy-first, post-cookie world 


Scott Brinker Vice President of Platform Ecosystem at Hubspot

Episode summary

Scott Brinker, Vice President of Platform Ecosystem at HubSpot and blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to shift focus from ad targeting to improving other neglected aspects of their marketing efforts.

Brinker also shares why, despite all the changes within the ecosystem, he’s seeing more startups and more money pouring into marketing technology than ever before.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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