Episode 12 39 Min listen Sep 15, 2022
Why marketers will be far better off in a privacy-first, post-cookie world
Scott Brinker Vice President of Platform Ecosystem at Hubspot
Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to shift focus from ad targeting to improving other neglected aspects of their marketing efforts.
Brinker also shares why, despite all the changes within the ecosystem, he’s seeing more startups and more money pouring into marketing technology than ever before.