Episode 12 39 Min listen Sep 15, 2022
Why Kroger may be advertising’s sleeping giant
Cara Pratt SVP Kroger Precision Marketing
This week on Next in Marketing, we spoke with Cara Pratt, SVP, Kroger Precision Marketing about the grocery giant’s journey over the past few years in building out an ad business from scratch. The company, which boasts of stores in 35 states, has already delivered ads for 1300 brands. And its ace in the hole is that 95% of its customers also utilize in-store loyalty cards- allowing for true online to offline media measurement.