Why TV manufacturers are suddenly the most interesting companies in advertising


Justin Fromm Head of Research at LG Ads

In this episode, Next in Marketing speaks with Justin Fromm, ex-ABC and ex-Hulu ad exec, who now runs research for LG Ads.

We talk about why TV makers are suddenly so well-positioned to play a role in how ads get to TV screens, and how marketers connect with digital households overall. Fromm also discusses why streaming has such a problem with repetitive ads, and how TV device companies can help marketers tie TV ads to real world sales.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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