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Why traditional marketers like Mondelēz believe investing in machine learning now will be advantageous

Hosted by Mike Shields

Featuring:

Jonathan Halvorson Global Vice President, Consumer Experience at Mondelēz International

Mondelēz International’s Global Vice President of Consumer Experience, Jonathan Halvorson, discusses how the company behind brands like Ritz, Oreos, and Cadbury has blown up many of its core strategies by producing thousands of pieces of creative for each marketing campaign. Their strategy is to move the bulk of their marketing spend to digital channels, and investing in software that makes ad buying smarter.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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