How OpenAP is looking to break down TV advertising’s data silos


David Levy CEO at OpenAP

Next in Marketing speaks to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently across networks and platforms – and why he’s worried that too many media companies are discounting consumer experience with ads as Connected TV explodes.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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