Episode 12 39 Min listen Sep 15, 2022
Roblox (and kids) are already building the metaverse
Christina Wootton Vice President, Brand Partnerships at Roblox
Next in Marketing talks with Christina Wootton, Vice President, Brand Partnerships at Roblox about how brands are building full digital experiences for a generation of consumers raised in immersive gaming environments, and how that will shape the future of media and entertainment.
Christina also discusses what executives should be thinking about when trying to understand the metaverse.