Roblox (and kids) are already building the metaverse


Christina Wootton Vice President, Brand Partnerships at Roblox

Next in Marketing talks with Christina Wootton, Vice President, Brand Partnerships at Roblox about how brands are building full digital experiences for a generation of consumers raised in immersive gaming environments, and how that will shape the future of media and entertainment.

Christina also discusses what executives should be thinking about when trying to understand the metaverse.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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