Terence Kawaja & Dave Morgan are Bullish on the Ad Economy Bouncing Back Post-COVID


Terry Kawaja CEO and Founder of LUMA
Dave Morgan CEO and Founder of Simulmedia

Episode summary

Terry Kawaja, CEO and Founder of LUMA Partners, and Dave Morgan, CEO and Founder of Simulmedia, kick off Season 2 of Next in Marketing with their take on the state of the ad economy in 2021, including predictions on where the industry is headed post-COVID.

The two executives do not hold back in assessing the sudden ad tech resurgence on Wall Street. They discuss the prospects of the giant ad agency holding companies and whether breaking up big tech companies will make any difference.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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