Why the TV ad industry is unlikely to settle on new measurement in 2022


Scott Schiller Global Chief Commercial Officer at Engine

Scott Schiller spent a few decades on the sales side of the media business, including a long stint at NBCUniversal. Now he’s focused on helping big advertisers navigate programmatic ad buying and particularly fast emerging platforms like Connected TV. Scott talks to Next in Marketing about the current upheaval in TV measurement, and why it’s unlikely we’ll see a perfect replacement for Nielsen emerge.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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