Episode 12
39 Min listen
Sep 15, 2022
Why the TV ad industry is unlikely to settle on new measurement in 2022
Featuring:
Scott Schiller
Global Chief Commercial Officer at Engine
Scott Schiller spent a few decades on the sales side of the media business, including a long stint at NBCUniversal. Now he’s focused on helping big advertisers navigate programmatic ad buying and particularly fast emerging platforms like Connected TV. Scott talks to Next in Marketing about the current upheaval in TV measurement, and why it’s unlikely we’ll see a perfect replacement for Nielsen emerge.
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