YouTube wants ads to get really personal despite all the big changes in ad targeting


Nicky Rettke Director of Product Management at YouTube Ads

Episode summary

YouTube Ads’ Director of Product Management, Nicky Rettke, discusses how YouTube is working with retailers to develop ads that feature highly personalized lists of products for sale – even as its parent company is leaning away from supporting highly targeted ad messaging across the web.

Rettke also shares that the video platform has received a large influx of eCommerce spending during the pandemic.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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