Episode 12
39 Min listen
Sep 15, 2022
YouTube wants ads to get really personal despite all the big changes in ad targeting
Featuring:
Nicky Rettke
Director of Product Management at YouTube Ads
Episode summary
YouTube Ads’ Director of Product Management, Nicky Rettke, discusses how YouTube is working with retailers to develop ads that feature highly personalized lists of products for sale – even as its parent company is leaning away from supporting highly targeted ad messaging across the web.
Rettke also shares that the video platform has received a large influx of eCommerce spending during the pandemic.
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