Putting people first, AppsFlyer cancels its MWC 2020 attendance

Following rising concerns over the spread of the coronavirus, AppsFlyer, the global leader in attribution, makes the difficult decision to withdraw from MWC 2020.

Having monitored travel advice from the World Health Organisation and evaluating all potential risks, the decision has been made to put the well-being and safety of its customers, partners and staff first.

Mobile World Congress is the largest event in the global telecoms industry and, as such, AppsFlyer would expect to welcome many thousands of visitors to its exhibition stand and social events during the week. As a people-obsessed company that places the best interests of its customers, partners and people at the heart of everything it does, the potential risk of exposure for attendees is not one the company is going to take.

AppsFlyer CMO, Ran Avrahamy, says:

The decision to cancel our attendance was made with a heavy heart, but with the welfare of many people in mind. Not just the fifty-plus members of staff who were scheduled to represent us in Barcelona and their many colleagues across the world, but our clients, customers and friends in the industry as well. While it is a tough decision to make, we know we’re doing what’s right given the available information. We look forward to coming back again in full force next year.

About AppsFlyer

AppsFlyer, the global attribution and marketing analytics leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and its marketplace of 8,000+ technology partners make better business decisions every day, while delighting their end-users.

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