AppsFlyer launches new office in Buenos Aires to support expansion into Latin America
New LATAM office is the company’s 11th worldwide, follows recent openings in London and Berlin, and comes at a time of immense growth for the company
BUENOS ARIES & SAN FRANCISCO – May 31, 2016
AppsFlyer, the leading global mobile marketing attribution analytics company, announced today that it is expanding its presence in Latin America with the opening of its new office in Buenos Aires, Argentina. The company named Daniel Junowicz as Managing Director for the region after he helped lead the company’s growth the last two years in China, where AppsFlyer now has over 70% market share. The new Buenos Aires office joins existing AppsFlyer offices in Tel Aviv, San Francisco, New York, Beijing, Tokyo, Seoul, Bangkok, Bangalore, Berlin and London, and is fueled by rising demand, investment and innovation among marketers, brands, ad agencies and app developers throughout Latin America.
The company’s expansion on the ground in Latin America reflects the region’s demand for AppsFlyer’s cutting-edge technology and support, and it occurs as the company is growing rapidly. AppsFlyer has opened four offices on three continents in the last few months and grown from 40 to 170 employees in the last year. It now measures more than $4 billion annually in advertising investments from over 10,000 advertisers worldwide. Every month, AppsFlyer measures more than 200 billion mobile interactions.
“We already have a strong client base in Latin America, and we look forward to continue serving local and global companies throughout the region with the best tools and support to help them thrive. Our new office in LATAM, with Mr. Junowicz at the helm, further reflects our commitment to Latin America as we continue empowering marketers and growing our amazing client base in the region,” said Oren Kaniel, AppsFlyer CEO.
As mobile usage continues to skyrocket across Latin America, there is more demand than ever from marketers and advertisers seeking to effectively measure and maximize the money they invest on their mobile campaigns.
”Latin America is experiencing incredible growth in mobile innovation and adoption, and mobile marketers throughout LATAM are becoming more sophisticated and data-driven in their approach to attracting loyal, engaged users on a local and global level. Our new office in Latin America allows us to work even more closely with our partners, to tap into some of the best talent in marketing technology on a worldwide level, and to support the tremendous innovation occurring in the region,” said Daniel Junowicz, AppsFlyer Managing Director for Latin America. “User retention for apps is still the biggest issue for developers and advertisers in Latin America, which is why our analytics platform and client services are so helpful for marketers to optimize their activities in their day-to-day operations.” Junowicz added.
As an official partner of Facebook, Google and Twitter, among numerous other advertising networks, AppsFlyer offers unbiased attribution and in-depth marketing analytics to help advertisers improve their marketing activities in real-time and maximize their ROI.
“AppsFlyer’s data and insights are the heartbeat of our mobile marketing engine,” said Caio Ferreira, Marketing Coordinator at OLX Brasil. “Their accuracy, scale and attention to our needs are truly best-in-class, the baseline by which we measure our other partners. We are thrilled AppsFlyer is expanding their on-the-ground presence in Latin America, and look forward to working more closely with them as we continue growing our user base,” added Ferreira.
AppsFlyer, the global attribution and marketing analytics leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and its marketplace of 8,000+ technology partners make better business decisions every day, while delighting their end-users.