AppsFlyer achieves new AWS Advertising and Marketing Technology Competency

SAN FRANCISCO – November 29, 2023 – AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency. Achieving the AWS Advertising and Marketing Technology Competency recognizes AppsFlyer for its expertise in providing customers with software solutions that empower advertisers and marketers to reinvent workloads with improved mobile marketing data that unlocks valuable insights, smarter engagement solutions for seamless user experiences, and robust fraud protection—all while prioritizing user privacy and compliance with governmental policies.

As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. AppsFlyer is powered by AWS to support use cases in this industry, including:

  • Privacy safe measurement using the latest technologies and methods
  • Deep analytical tools to understand marketing spend and means to optimize
  • Integration with a vast partner network of media sources and Martech tools

User acquisition and retention via omnichannel marketing have become increasingly difficult due to brands and platforms sharing less user-level data. AppsFlyer’s technology allows marketers to maintain the deep analysis necessary to optimize media budgets and move customers between channels effortlessly, all while using privacy-preserving measurement technologies. 

“Our team is thrilled to achieve this distinction as we continue to grow our relationship with AWS and our unique offerings for our customers,” said Sharad Vivek, VP Partnerships at AppsFlyer. “We are focused on helping our customers across all industries create a privacy-by-design framework and enable digital transformation by utilizing the joint services provided by AWS and AppsFlyer.”

Achieving the AWS Advertising and Marketing Technology Competency differentiates AppsFlyer as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references. 

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution, explore the AWS Partner solutions and/or services offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including AppsFlyer.

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