App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
• Good indicator of business health and profitability
• Helps you optimize your marketing strategy and refine tactics to maximize profitability
• Highlights revenue opportunities, for example upselling
• Good for engaging with high-quality users
• Low risk to the advertiser
• Good for measuring actual engagement and conversions
• Adjust your pricing plans
• Know your customers and shape your service to their needs
• Focus on attracting, engaging, and retaining the most profitable users
• Maximize cross-selling and upselling opportunities
• Open with a strong hook
• Rotate several creatives and optimize them for different devices (multiple formats/aspect ratios)
• Broaden your audience
• First optimize your CPI, then build on this by using CPCV with a focused audience
