App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
• Helps you understand the performance of your app and particular campaigns
• Helps you determine why users leave, so you can reduce churn and increase lifetime value
• Useful in analyzing customer service
• Shows how effective you are (or not) at retaining users
• Provides insight into when and why users leave, so you can improve the overall experience
• Can highlight issues in the marketing funnel, eg poor targeting or an ill-defined proposition
• Set realistic user expectations
• Gather user feedback and use product data to analyze behavior
• Map out your user journeys and improve onboarding
• Keep re-engaging with users and reward loyalty
• Identify the point where users uninstall and improve that part of the journey
• Improve your onboarding to keep users engaged
• Test app functionality and optimize it based on feedback
• Review your channels and creatives to ensure the app is meeting expectations
