App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
• Provides a high-level view of marketing spend and its effectiveness
• Helps justify marketing activity
• Informs long-term strategic planning and budget allocation
• Shows high-level engagement wtih your video
• Indicates how many users have seen your full message, including call to action
• Tells you where users are dropping out, so you can refine your video for better engagement
• Ensure accurate attribution data
• Measure what matters and avoid vanity metrics
• Look at the whole funnel
• Optimize ad placement to ensure you’re reaching the most relevant audience
• Keep video ads brief – no more than a minute, and ideally nearer 30 seconds
• Ensure your video loads fast and grabs attention in the first few seconds
