Harry's discusses the opportunity for experiential marketing

 

Harry’s Gabby Cohen Believes People Are Almost Ready to Get Dressed and Go Out Again – and That Brands Have a Chance to Reinvent Experiential Marketing This Summer

April 14, 2021

 

EPISODE SUMMARY

Gabby Cohen is Head of Brand Marketing at Harry’s, the razor and expanding personal care brand that also includes Flamingo, Cat Person and Headquarters product lines. Cohen discusses how CMOs are likely to be looking to tap into pent-up consumer demand this summer as vaccines are distributed more widely – and that marketers have the perfect opportunity to play a role in bringing back branded experiences. Cohen also thinks that the pandemic-driven trend toward self-care will continue as the company looks to build out a portfolio centered on holistic wellness.

 

 

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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