IBM's Bob Lord discusses Google's privacy shift | AppsFlyer


IBM’s Bob Lord Welcomes Testing Google’s Cookie Alternative, but Expresses Concern About “Attacks on the Open Web”

April 7, 2021



Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we’ve known it is vanishing – and why he’s actually okay with testing Google’s Federated Learning of Cohorts (FLoC) alternative. In the meantime, Lord believes it’s imperative for publishers to work together and embrace AI.



Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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