Why agencies still want their say in digital ID wars | AppsFlyer

Why Global Ad Agencies Still Want Their Say in the Digital ID Wars

April 28, 2021



Erin Matts, Global Chief Experience Officer at OPMG (Omnicom Precision Marketing Group), dives into the ongoing industry battles regarding how digital ad targeting will operate thanks to Google and Apple’s recent update to privacy guidelines. Matts believes that media buying agencies shouldn’t be counted out, especially based on their proximity to clients’ businesses and their deep investments in data science.



Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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