Why Roku is poised to own the streaming ad boom | AppsFlyer

 

“Traditional TV Is No Longer Delivering Mass Reach” – Why Roku Is Poised to Own the Streaming Ad Boom

May 20, 2021

 

EPISODE SUMMARY

Roku’s Vice President of Ads Marketing, Dan Robbins discusses why he believes the decline in linear TV ratings coupled with increased prices for TV ads gives Roku a wide opening. For top traditional brands, “that equation is no longer going to work” according to Robbins. He also dives into Roku’s evolution from a device manufacturer to the leading ad platform in connected TV and why he sees a huge opportunity for dynamic ad insertion in live TV in the near future.

 

 

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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