Creative Optimization: customizing Discovery creative cards

By Vera Kopylova

In the Discover tab, we’ve introduced a new feature that allows users to personalize metrics on asset cards. This enhancement includes AppsFlyer metrics, Partner metrics, In-App Events, and Custom metrics. Additionally, we have expanded the range of metrics displayed on the cards and incorporated a sorting function for the gallery based on selected metrics. This update addresses a highly requested feature since the product’s initial release. Recognizing the diverse optimization metrics utilized by each client, the introduction of customizable metrics enables every user to tailor the optimization of their creatives based on the metrics most pertinent to their goals and objectives.

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