Enhanced flexibility for SKAN and SSOT

By Vera Kopylova

We’ve introduced new updates to make SKAN & SSOT more flexible and accessible, especially for decode-mode users. SSOT now supports decode mode with API access to flags, dashboards, and DataLocker. Use the “Pairs” pattern to link higher CVs to stronger engagement. SKAN CSVs support a second dimension. These updates boost attribution and insights.