New Partner Integration: Roku x AppsFlyer

By jeny

The new AppsFlyer & Roku cross-channel integration makes it easy to measure CTV and mobile campaigns across Roku’s North America inventory via in-stream video and native ads. Unlock unified attribution, automate performance, and build high-value audiences by connecting user flows (CTV-to-CTV, mobile-to-mobile, and CTV-to-mobile) to installs, in-app activity, and customer value.