AppsFlyer’s User Graphs are PRIVATE
Privacy is at the core of AppsFlyer’s corporate values and product development. It’s natural, then, that AppsFlyer’s graphs are private and built from a single brand’s data.
In contrast, other People-Based Attribution providers merge all customer data together to build their graph. Though you may think you may benefit from this “crowdsourcing” approach, this methodology could lead to infringement of your users’ privacy.
When attribution is put in the wrong hands, too often disaster strikes.
Partnering wisely to stay ahead of risks in the ever-evolving mobile ecosystem is crucial to the health of your business.