People-Based Attribution: Break Down Data Silos | AppsFlyer

People-Based Attribution

Break down data silos and gain valuable insights into your users’ journeys across channels, platforms, and devices

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Trusted by The World's Best Companies

Goodbye Silos and Disparate Data

AppsFlyer’s People-Based attribution breaks down data silos providing marketers with unified access to data on every touchpoint along the user journey.

This creates fresh opportunities for brands to engage with their audience in personalized, meaningful interactions.

Say Hello to AppsFlyer’s Holistic People-Based Attribution

One View of All Devices, Platforms and Channels

AppsFlyer PBA devices

  • Cross-Device

    Connect and engage with your customers in a consistent, personalized way, wherever they are: on desktop, mobile, or tablet.

  • Web-Assisted Installs

    Uncover your best- performing channels to boost ROI, and optimize engagement across web and app touchpoints.

  • Actionable Insights

    Drive rapid business results with visualizations and raw data reports that translate trillions of user interactions into ready-to-use insights.

  • Simple, Flexible Setup

    Deploy our SDK in a matter of clicks and let AppsFlyer start mapping any type of user traffic and events across devices & channels.

Optimize Your Ad Spend Across
Web and App

Gain a comprehensive view of customer journeys, from campaign to acquisition to app engagement to retargeting. Analyze the impact of web campaigns on your native app, understand when and how a web visitor installs your app, and lower acquisition costs based on those insights.

Powerful Insights in Stunning Detail

Analysis begins with consistent access to quality, first-party data. AppsFlyer’s dashboards are designed to deliver the highest level of granularity at scale; dissect, slice and dice your data to uncover hidden patterns, unknown correlations and trends. 

The Multi-Touch Difference

When we say you can measure every step of the journey on every possible dimension, we really mean it. With AppsFlyer, you can understand the real value and contribution of each customer touchpoint leading up to a conversion, whether on paid, organic or owned/earned channels.

AppsFlyer’s User Graphs are PRIVATE

Privacy is at the core of AppsFlyer’s corporate values and product development. It’s natural, then, that AppsFlyer’s graphs are private and built from a single brand’s data.

In contrast, other People-Based Attribution providers merge all customer data together to build their graph. Though you may think you may benefit from this “crowdsourcing” approach, this methodology could lead to infringement of your users’ privacy.

When attribution is put in the wrong hands, too often disaster strikes.

Partnering wisely to stay ahead of risks in the ever-evolving mobile ecosystem is crucial to the health of your business.

Connecting all the pieces of a disjointed web and app funnel

Learn how the fuboTV team reduced their CPI by 15% and reallocated 20% of their budget to the most efficient sources by tying together the user journey across devices and platforms with AppsFlyer.

Show me how it’s done

AppsFlyer is our source of truth when it comes to attribution. We have gained full 360-degree insight to our user acquisition activity, while lowering our costs. No marketing tech stack is complete without AppsFlyer.

Sadie Daryan, Global Head of Display & App Marketing, eBay

Being able to connect the dots between web and mobile is essential for our business. In today's multi-channel and multi-device world, identifying precisely how customers are interacting with our brand has been a huge pain point for us. AppsFlyer's people-based attribution has changed the way we do marketing, giving us insights we've never had access to before.

Denitsa Georgieva, Head of Acquisition Marketing, Virtuo

People-Based Requires Scale

  • 9.7B

    Devices Catalogued

  • 1T

    Datapoints Measured

  • 89K

    Leading Apps

From Mobile Attribution to Holistic People-Based Innovation

Deep dive into the key trends shaping the future of marketing:

  • The evolution, not revolution, of people-based attribution
  • Why adopting a mobile-first strategy is key to success
  • The importance of data privacy & security in people-based attribution
  • Use cases mapping various attribution scenarios
  • And more!

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Top Reasons Why Our Customers Love Us

  • Scaled for Enterprise

    Proven to deliver the highest reliability at scale, ensuring uninterrupted access to the data that’s the lifeblood of your mobile business.

  • #1 Client Satisfaction

    With a 97% client retention – we take pride in providing long-term value for our amazing clients by serving as a trusted extension of their team

  • Leaders in Privacy

    While other attribution companies have been subject to repeated breaches, AppsFlyer holds the industry's most comprehensive compliance program.

  • Powerful Deep Linking

    OneLink powerful deep links create frictionless user experiences, driving users straight to the in-app point of sale - even after install.

  • Fraud Prevention & Detection

    Our unparalleled scale enables 360 protection from the most sophisticated types of fraud, including device farms, emulators and advanced bots.

  • Ad Revenue Reporting

    Combine ad revenue data with in-app purchases and subscription revenue data to determine the full LTV of your users.

  • TV/OTT Attribution

    Easily measure your broadcast media campaign performance down to the last dollar and install, so you can optimize your multi-channel campaigns.

  • Omni-Channel LTV

    S2S integration tying together your media, customer engagement and purchase activity to optimize your omni-channel marketing efforts.