The China APPortunity – 2020 edition



What’s inside

Nearly 1 billion people connect to the Internet with their mobile device in China.

After years of high speed user growth and an ever-expanding middle class, the focus in this mega market has shifted to cultivating a high quality user base, at scale. 

But globalization has made China an incredibly complex market full of opportunities, but also challenges. 

The China APPortunity is a must-read guide for mobile app marketers who are considering entering the Chinese market.

We’ll cover the following:

  • The latest market insights (many based on Chinese sources) 
  • Strategies for seizing new opportunities and overcoming challenges
  • How China’s internet landscape differs from other regions
  • Step-by-step instructions on how to set up an app in China
  • Success stories from Gismart, Lightricks, SKYROCKET, and Ubisoft
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