IPL 2021 – A Historic Year For Mobile
The biggest sporting event in India grew more significantly than ever this year, despite the absence of stadium crowds. In 2020, the Indian Premier League (IPL) was played without fans in the stands for the first time in its history, which greatly expanded the role of mobile devices and at-home watch parties. Yet, viewership surged. According to data from the Broadcast Audience Research Council (BARC), the 13th season of IPL (IPL 13) registered a 30% year-on-year jump in viewing minutes per match.
AppsFlyer is proud to release its 2021 edition of India’s IPL report. Key Report Highlights:
Analysis of 2.1 billion installs recorded in India during the IPL of 2019 and 2020, 292.5 billion app opens and 1.1 billion remarketing conversions (app opens).
With more users stuck at home, consumers began to buy more products and services through mobile apps. Revenue from IPL surged significantly year over year in 2020, and we saw the average share of paying users skyrocket.
Remarketing has been shown to be effective in boosting retention for verticals such as Entertainment, Finance, Food & Drink and Gaming. With the surge in new users, remarketing is highly encouraged to lock in gains.
Many more findings in the report to help you and your team for the ongoing IPL season!