More and more marketers in APAC now realize that they cannot rely on user acquisition alone.
High uninstall rates, low retention rates, and a challenging economic climate have shifted focus to re-engaging existing and lapsed users across owned and paid channels to support their user base and foster consumer relationships.
With re-engagement taking center stage, AppsFlyer and Google have teamed up to bring you a brand new State of App re-engagement report in APAC so that you can build a proven strategy to drive continued retention across various verticals.
What’s inside this report:
- Paid re-engagement campaign trends in APAC
- Benefits driven by re-engaging users
- Practical tips to drive retention
- Success stories from re-engagement
We hope you get some actionable insights from this report!