State of App Re-engagement in APAC: 2023 Edition


More and more marketers in APAC now realize that they cannot rely on user acquisition alone. 

High uninstall rates, low retention rates, and a challenging economic climate have shifted focus to re-engaging existing and lapsed users across owned and paid channels to support their user base and foster consumer relationships.

With re-engagement taking center stage, AppsFlyer and Google have teamed up to bring you a brand new State of App re-engagement report in APAC so that you can build a proven strategy to drive continued retention across various verticals.

What’s inside this report:

  • Paid re-engagement campaign trends in APAC 
  • Benefits driven by re-engaging users
  • Practical tips to drive retention
  • Success stories from re-engagement

We hope you get some actionable insights from this report!

Get the latest marketing news and expert insights delivered to your inbox