eCommerce in Turkey is experiencing a post COVID-19 surge with a significant share of the country’s online shoppers now preferring to make purchases with their mobile devices.
While this trend is expected to continue, marketers have faced major challenges in the last year. Apple’s privacy changes have had a huge impact globally on the app economy, while Turkey itself has been experiencing an economic downturn which also had a significant effect on mobile apps.
In this report we take an in-depth look at key market trends, including:
- Marketing measurement and attribution
- Consumer spend
- Conversion and frequency of purchases
- An overview of organic and non organic installs
- ATT opt in rates
- Actionable takeaways for marketers in the region