Leave Branch for the #1 MMP

Upgrade your measurement from Branch to AppsFlyer

Measure with the market leader because your data deserves it. We’re empowering 65% of the world’s apps across every vertical to accelerate growth with the most comprehensive suite of analytics and engagement tools.

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You’ll be in good company with us

Why do we get compared to Branch?

Well, we both offer deep linking solutions; but AppsFlyer is so much more than that. Why build amazing journeys for users if you can’t measure them accurately? Here’s our approach to mobile measurement:

As an independent, unbiased authority we prioritize the privacy of your users’ data in a way that no other MMP can.

Our proprietary tech connects every app install and user event to the right marketing source – no more guesswork.

Instead, you get a complete, unified view in an all-in-one platform that seamlessly integrates over 11,000 tech and media partners.

When you combine all that accurate attribution data with rich audience insights and deep links, you can truly optimize your ad campaigns.

AppsFlyer has you covered

AppsFlyer

Branch

Data accuracy

Single source of truth for cost, revenue, and attribution data

Minimal attribution and measurement capabilities but we heard they’re working on it

Deep linking

Everything Branch does + best-in class-measurement to optimize anywhere-to-app journey

Solid deep linking solutions for deferred and direct install tracking

Analytics capabilities

Customized data reporting and advanced modeling supported

Basic analytics that will show you the raw numbers

Supported integrations

11,000+ partners and exclusive integrations with top SRNs

Supports many integrations needed for basic measurement

Price

What can we say… you get what you pay for (worth every penny)

Cheap prices that fit into most budgets, but at what cost?

Here’s what working with the attribution authority looks like

Tap into app growth with the AppsFlyer advantage

If you’re reading this, you probably want more than Branch’s deep links; things like accurate measurement, granular analytics, and new avenues of growth. Well, we can give them to you:

Unmatched accuracy

Attribute every mobile install, in-app event, and in-app purchase to the right marketing source and say good-bye to data discrepancies.

Rich, granular analytics

Go beyond deep links and maximize ROI with insights on user acquisition, engagement, and cost and revenue metrics.

The deepest integrations

Tap into a robust ecosystem of 11,000+ integrated tech and media partners for easy access to new growth channels.

When we say we’re leading the industry, we mean it

An evolving privacy landscape

As data visibility gets more fragmented, an accurate single source of truth that eliminates discrepancies is crucial. When privacy leaves you in the dark, why choose anything other than the brightest flashlight?

Enriched engagement reporting

The days of reporting on views and clicks don’t cut it anymore. We’re bringing ROAS back by leading the market to standardize enriched engagement types.