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4 elements of a mission-critical marketing platform
Mobile attribution platforms are a must for any enterprise. Mission-critical platforms have four characteristics. Does your platform have them?
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562 results for "Attribution"
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Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
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What to look out for in a powerful audience management solution
Marketers should compare audience solutions based on these features to gain a competitive edge and master re-engagement strategies.
Customer stories
Boosting web-to-app conversions while cutting costs and eliminating fraud
Find out how by implementing AppsFlyer solutions, Tata CLiQ was able to achieve greater productivity with lower costs.
Use cases
CTV and OTT measurement deep dive
Deep dive into the topic of advanced TV measurement with a technical focus on OTT and connected TV (CTV) attribution.
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Introduction to advanced TV: Key trends in the OTT market
OTT made TV advertising accessible to mobile-first marketers who previously could not have afforded to fit TV into their performance plan.
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How do you measure a year?
2018 was a tremendous year for AppsFlyer; it was probably our best year yet. We hit huge milestones and expanded our global reach.
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Open to influence? The pros and cons of influencer marketing for apps
Think influencer marketing is a fail-safe lead generation tool? Not always. This 2-part series discusses the benefits and drawbacks of this method.
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How to set up your mobile app performance campaigns
Learn why mobile performance campaigns are a crucial part of mobile success, but need thoughtful planning and the right tools to be effective.
Use cases
Necessary cautions when blocking fraud in real-time #foolsnomore
While marketers would like to block mobile fraud in real-time, overzealous blocking is risky - learn how we validate fraud signatures.
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