In 2011, Oren Kaniel and Reshef Mann, two high school friends and engineers, witnessed first hand the exponential growth in apps across platforms. While the link between increasing budgets and mobile app performance was clear, attributing marketing activity to business growth and success remained out of reach
. That’s why they created AppsFlyer.
Taking a broad view of the market, Kaniel and Mann understood early on that helping marketers succeed in a complicated ecosystem required four things: accurate data, a strong commitment to privacy and security, ongoing customer-centric innovation, and an unbiased, customer-obsessed approach
. Years on, these four pillars
have allowed AppsFlyer to grow into the global attribution leader, empowering brands with a holistic view of every user journey across platforms, channels, and devices.
Today, AppsFlyer works with more than 12,000 customers, including leading brands like Walmart, Nike, HBO, Tencent, and NBC Universal, and counts Facebook, Google, Apple Search Ads, Salesforce, and Adobe among its ecosystem of over 5,000 technology partners.