About Us - We Are AppsFlyer | AppsFlyer

This is AppsFlyer

  • $0M
    Funds raised
  • $0B+
    Annual ad spend measured
  • 0K+
    Tech partner integrations
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    Global offices

The AppsFlyer Story

In 2011, Oren Kaniel and Reshef Mann, two high school friends and engineers, witnessed first hand the exponential growth in apps across platforms. While the link between increasing budgets and mobile app performance was clear, attributing marketing activity to business growth and success remained out of reach. That’s why they created AppsFlyer.

Taking a broad view of the market, Kaniel and Mann understood early on that helping marketers succeed in a complicated ecosystem required four things: accurate data, a strong commitment to privacy and security, ongoing customer-centric innovation, and an unbiased, customer-obsessed approach. Years on, these four pillars have allowed AppsFlyer to grow into the global attribution leader, empowering brands with a holistic view of every user journey across platforms, channels, and devices.

Today, AppsFlyer works with more than 12,000 customers, including leading brands like Walmart, Nike, HBO, Tencent, and NBC Universal, and counts Facebook, Google, Apple Search Ads, Salesforce, and Adobe among its ecosystem of over 5,000 technology partners.

Our Investors

  • GeneralAtlantic-logo
  • magma
  • 8rds
  • pitango
  • goldmansachs
  • telekom_partners
  • qumra_capital

Board of Directors

  • oren_2 copy
    Oren Kaniel
    CEO & Co-founder,
  • reshef-1
    Reshef Mann
    CTO & Co-founder,
  • Alex_Crisses 159x159
    Alex Crisses
    Managing Director, General Atlantic
  • modi-rosen-1
    Modi Rosen
    Managing Partner & Co-Founder,
    Magma Venture Partners
  • isaac-hillel-1
    Isaac Hillel
    Managing General Partner,
    Pitango Venture Capital
  • davor-hebel
    Davor Hebel
    Managing Partner, Eight Roads
  • boaz_dinte_qumra_capital-2
    Boaz Dinte
    Managing General Partner, Qumra Capital


"Being customer obsessed is all about how we make people feel about AppsFlyer."The AppsFlyer Story by AppsFlyer's CEO & Co-founder, Oren Kaniel