Tapping into the untapped potential of owned media
A great digital marketing mix blends paid, owned, and earned media into a one comprehensive strategy. While It’s tempting to use paid media from the start, many marketers have tight budgets and can benefit from taking a zero budget approach by optimizing their owned media first.
Mobile web-to-app journeys, emails, and social media are all channels that can significantly boost conversions when used together. The result is getting users to their desired destination in your app faster, and without any friction, helping you achieve your user acquisition goals at little to no cost.
An important tool in achieving all of this is deep linking.