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AppsFlyer for finance apps

Transform your finance app into a revenue engine

Join 500+ financial institutions using AppsFlyer to accelerate app adoption, drive revenue, and maximize customer value – with unified measurement, AI-powered insights, and enterprise-grade security.
AppsFlyer for finance apps
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AppsFlyer solution for finance apps: Optimize customer journeys

Understand every journey across devices and platforms

See exactly how users interact with your finance app across mobile, web, and desktop. AppsFlyer’s AI-enhanced attribution connects every touchpoint, revealing which campaigns drive real users and revenue while maintaining complete privacy compliance for sensitive financial data.

AppsFlyer solution for finance apps: Create engaging CX

Create seamless, high-converting digital experiences

Turn every touchpoint into a conversion opportunity and drive 2-5X higher conversion rates with enterprise-grade deep linking. Guide users from email, SMS, QR codes, or social ads directly to the right place in your app – whether that’s account opening, loan applications, or investment products.

AppsFlyer solution for finance apps: Keep data secure and private

Keep your data secure, compliant, and in your hands

Meet the strictest regulations without sacrificing performance insights. AppsFlyer’s privacy-by-design infrastructure ensures full GDPR, CCPA, SOC 2, and PCI compliance while giving you complete control over sensitive customer data – protecting your institution and maintaining user trust.

AppsFlyer solution for finance apps: Protect your ad budget

Stop sophisticated fraud attacks in real time

Protect your budget from advanced fraud targeting finance apps. AppsFlyer’s AI-powered protection detects and blocks fake installs, bot networks, and click farms instantly, ensuring you measure only genuine users who actually open accounts and drive real revenue.

Don’t just take our word for it

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UnionBank AppsFlyer Customer OG
$300K
Saved on ad spend
30%
Blocked fraudulent installs
6.3%
Increase in conversion rate
“After discussing Protect360 with senior management, everyone was impressed and extremely satisfied with the end result—saving an exponential amount of money on advertising by blocking fraudulent installs.”
Linkaja AppsFlyer Customer OG
15%
Saved on ad spend
20%
Growth in user base
“We used AppsFlyer’s Protect360 as our ‘VAR-referee’ (source of truth) that can be fairly acceptable across media partners.”
Angel Broking AppsFlyer Customer OG
50%
Decrease in CPA
24%
Increase in user acquisition
“The AppsFlyer team has supported Angel’s digital marketing team in optimizing campaigns with a focus on specific audience segments. AppsFlyer resolved our cost efficiency challenge with their drilled down analytical approach in understanding cohort attributes, improving customer acquisition, and lowering CPA”

Drive growth while staying secure and compliant

From measurement to engagement to fraud protection, AppsFlyer helps finance apps scale responsibly with clear data, smart insights, and powerful integrations.

We put every global partner into your account

Connect with more media sources, ad networks, and analytics partners than any other marketing platform.

AppsFlyer solution for finance apps: Integrations

The top-rated partner in measurement

Tens of thousands of apps big and small choose AppsFlyer as their source of truth for insights into what’s working (and what’s not), to spend their budget smarter, to give users exceptional experiences, and to preserve customer privacy.

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Frequently asked questions

Is AppsFlyer compliant with finance industry regulations?

Yes. Meet the strictest compliance requirements with AppsFlyer’s privacy-first infrastructure that fully complies with GDPR, CCPA, SOC 2, and banking regulations while delivering complete measurement accuracy.

How does AppsFlyer prevent mobile ad fraud in finance?

Detect and block fake installs, bots, and click farms with AI-powered fraud protection that uses machine learning, behavioral analysis, and post-install validation to keep your budget focused on real users.

Can I measure web and app users across their full journey?

Yes. Track complete user journeys from web to app to post-install events with AI-enhanced cross-platform attribution that shows exactly which campaigns drive conversions and revenue.

Does AppsFlyer integrate with my internal BI or CRM tools?

Yes. Connect seamlessly with your existing internal systems by exporting raw data or integrating directly via API, giving you complete control over your marketing data flow.

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