Today’s users don’t think in silos—and neither should you. They move fluidly between web and app, expecting seamless, personalized experiences at every touchpoint.
For brands, it’s no longer about choosing one platform over the other—it’s about making them work better together.
Co-created by AppsFlyer and Google, the Web-to-App Playbook provides a clear, actionable framework to help you turn your website into a powerful engine for user acquisition and re-engagement, fueling long-term app growth.
From bridging gaps in the user journey to solving measurement and attribution challenges, this guide will help you maximize performance across both web and app.
What’s inside?
- The web-to-app opportunity
- Key web-to-app challenges and how to overcome them
- Proven strategies to unify your web and app experiences
- Case studies from brands driving measurable impact
