Shaping a better tomorrow

We are committed to make a meaningful and lasting change in the world by acting today to create a better future

Image
Image
Image
Image
Image
Image
Image

“Making a lasting significant impact on the market and on our society as a whole with our people’s attention and skills and through 1% investment of our company’s resources to generate a positive change in the world.”

Oren Kaniel
Co-founder & CEO at AppsFlyer

Leading by example

As a company with offices in 16 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live – a world that we strive to make better each and every day.

Sustainable action, shared responsibility

From smarter office design to reducing carbon emissions and rethinking how we work, every choice adds up, and we’re here to make ours count. Measuring is our core, and holding ourselves accountable to do better each day. Sustainability isn’t a single project; it’s a mindset that guides the way we grow.

Growth that starts with people

Growth at AppsFlyer isn’t just about business,  it’s about people. We invest in every team member’s potential, encouraging curiosity, ownership, and the confidence to keep learning.
Our people don’t only grow within the company, they create impact beyond it.
Through volunteering, mentorship, and community-driven projects, they turn personal growth into collective good. When people lift each other up, their influence extends far beyond the workplace.

Inclusive culture

We celebrate individuality and champion equal opportunity for every person, everywhere. By encouraging openness, empathy, and understanding, we’re building a culture where everyone feels seen, heard, and valued. We know that diversity sparks innovation and drives better decisions. That’s why we create spaces where everyone can bring their full selves to work and thrive because of it. Inclusion isn’t a policy, it’s who we are.

Global action, local impact

We believe real change happens close to home and ripples outward. Across communities, countries, and cultures, we use our reach to create impact that matters; supporting local initiatives, empowering partners, and sharing what we learn along the way. We connect with communities to listen, learn, and grow together. Every project, regardless of its origin, presents an opportunity to make a meaningful difference.

Advocating for educational equality

We are committed to creating opportunities that improve the lives of children and youth in our communities by bridging the gaps and investing in transformative programs and educational initiatives. We are developing programs to provide opportunities for children and youth to explore the entrepreneur mindset and the world of STEM-based careers and create the futures they imagine.

Making an impact around the world

We believe we have a responsibility to make a difference in the lives of the people in our local communities. We collaborate with partners around the world to build innovative long-term initiatives and develop sustainable environmental and social investments.

Explore other solutions

Discover how our comprehensive suites work together to drive measurable results.

Have an idea for an initiative, or want more information on AppsFlyer Cares?