Episode 12
39 Min listen
Sep 15, 2022
Why global ad agencies still want their say in the digital ID wars
Featuring:
Erin Matts
Global Chief Experience Officer at OPMG (Omnicom Precision Marketing Group)
Episode summary
Erin Matts, Global Chief Experience Officer at OPMG (Omnicom Precision Marketing Group), dives into the ongoing industry battles regarding how digital ad targeting will operate thanks to Google and Apple’s recent update to privacy guidelines. Matts believes that media buying agencies shouldn’t be counted out, especially based on their proximity to clients’ businesses and their deep investments in data science.
Subscribe on your platform of choice:
