Episode 12 39 Min listen Sep 15, 2022
Harold Klaje is on a mission to demystify Reddit for brands
Harold Klaje EVP & President Global Advertising at Reddit
Advertisers know that Reddit is huge and its users are passionate. But, they don’t always know how to best utilize the site known for reaching hyper-engaged fans – and some of the frontier corners of the web.
Reddit’s Vice President of Global Advertising, Harold Klaje, is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns.