Harold Klaje is on a mission to demystify Reddit for brands


Harold Klaje EVP & President Global Advertising at Reddit

Episode summary

Advertisers know that Reddit is huge and its users are passionate. But, they don’t always know how to best utilize the site known for reaching hyper-engaged fans – and some of the frontier corners of the web.

Reddit’s Vice President of Global Advertising, Harold Klaje, is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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