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Measurement & analytics - 8 min read Cross-channel marketing in 2024: Perfecting the channel mix formula
Measurement & analytics - 8 min read Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
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Trends & insights - 7 min read How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
Measurement & analytics - 5 min read Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration
Mobile marketing - 5 min read 7 Reasons mobile OEMs should be part of every marketer's growth strategy
Measurement & analytics - 10 min read The creative testing blueprint: Strategies for high-impact ad campaigns
Trends & insights - 6 min read Where to invest: the value of continuing to invest in paid media during a recession
Trends & insights - 6 min read Driving loyalty and lifetime value (LTV) in challenging economic conditions
Tips & strategy - 9 min read Bring joy to your CFO: practical ways to shorten campaign payback periods
Tips & strategy - 7 min read Show me the money! Why marketers should focus on payback periods and cash flow in 2023
Measurement & analytics - 6 min read Small but valuable: how to leverage 27% of iOS users with an IDFA
Mobile marketing - 11 min read Why app personalization is crucial for mobile app marketing and how to get it right
Measurement & analytics - 7 min read How predictive decision-making could save you up to $280k a month - data study
Tips & strategy - 6 min read A growing focus on owned media paves the new digital sustainability direction
Tips & strategy - 4 min read How digital sustainability can help drive more value during the holiday season
Tips & strategy - 6 min read Hunker down or double down? Recession-proof app marketing success strategies
Tips & strategy - 8 min read App description: Your hidden asset to boost app discoverability and downloads
Measurement & analytics - 7 min read How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
Tips & strategy - 9 min read It’s time to play - What marketers need to know about playable ads in 2023
Mobile marketing - 6 min read 61.3% of enterprises are strongly mobile-first. This article is for the other 39%
Measurement & analytics - 6 min read Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Tips & strategy - 8 min read Going local to go global: How mobile app localization helps your app rule the world
Tips & strategy - 11 min read Boarding the mobile bullet train - How to forge an invincible mobile-first strategy
Trends & insights - 7 min read SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
Mobile marketing - 6 min read The power of storytelling in mobile marketing: why it should be a priority for brands in Africa
Measurement & analytics - 6 min read Predictive marketing for mobile advertisers: How to do more with less
Measurement & analytics - 19 min read Welcome to the metrics - Everything you need to know about app marketing metrics
Mobile marketing - 9 min read 7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level
Trends & insights - 5 min read Why contextual targeting in mobile is making a comeback in the privacy age