Tastemade find agile ways to advertise and grow their business in an evolving media industry


Jeffrey Imberman Head of Sales and Brand Partnerships at Tastemade

Episode summary

Jeffrey Imberman, Head of Sales and Brand Partnerships at Tastemade, dishes on how the food-centric media brand finds ways to produce content and sell ad space that it doesn’t control across the large platforms, including Facebook, YouTube and TikTok.

Jeff also hits on how his team has adjusted to making content for brands faster during the pandemic and why Tastemade is even bothering to produce a live linear TV network.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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