The Coronavirus impact on app installs and marketing budgets

By Shani Rosenfelder
impacto do coronavirus nas instalações de app marketing

The spread of the coronavirus (COVID-19) is continuing across the globe as we all adapt to a ‘new normal’. Businesses are scrambling to understand what they are facing, and what actions they need to take to keep going. 

What will 2020 look like for mobile apps? Clearly, these are challenging times, filled with uncertainty. At AppsFlyer, we hope to empower app marketers and the market with data updated every week to help them make smarter decisions. 

The data sample included 6.3 billion organic installs, 3.7 billion non-organic installs, and 1.9 Trillion sessions (app opens) during the past 17 weeks.


Coronavirus (COVID-19) marketing updates


Shani Rosenfelder

Shani is the Director of Global Content Strategy & Market Insights at AppsFlyer. He has over 10 years of experience in key content and marketing roles across a variety of leading tech companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand’s reputation and visibility through innovative, content-driven projects.

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