AppsFlyer Announces New Integration with Twitter’s Mobile App Promotion
SAN FRANCISCO–June 30, 2014 –AppsFlyer is excited to announce that it is now an official Twitter Marketing Platform Partner. Starting today, AppsFlyer’s clients will be able to run Twitter’s Mobile App Promotion, while leveraging AppsFlyer’s campaign measurement for in-depth campaign analytics and optimization.
Twitter Mobile App Promotion is a new mobile ad unit that provides mobile app developers with an effective way to advertise their iOS and Android apps to the right audience, drive installs and increase app discovery. Thanks to AppsFlyer’s new integration with Twitter, AppsFlyer customers who use Twitter Mobile App Promotion to promote their apps are now able to start measuring user acquisition, user engagement and lifetime value in AppsFlyer’s dashboard. This means that developers using Twitter’s new mobile user acquisition channel can monitor the true performance of each and every campaign, ad and audience, allowing them to optimize and acquire loyal users with ease.
“We started AppsFlyer to solve one of the major problems in the mobile apps market – user attribution analytics and campaign measurement. The transparency we added to this market was a main driver of the latest mobile advertising growth,” says Oren Kaniel, CEO of AppsFlyer. “The social channel has proven to be a major source of high quality users. The results we see from initial campaigns are outstanding. This is why we are very excited about the partnership with Twitter’s Mobile App Promotion.”