Tips & strategy

Explore our collection of original content on tips and strategy for the mobile ecosystem and beyond

10 min read

What every marketer needs to know about streaming ads

Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.

9 min read
Navigating Firebase Dynamic Links alternatives: A Product Manager's guide
9 min read
Everything you need to know to create high-converting app install campaigns
4 min read
How digital sustainability can help drive more value during the holiday season
5 min read
Overcoming a challenging holiday season through digital sustainability
7 min read
How to attract talent to fuel a mobile-first enterprise

why-app-needs-cx-metric-Featured

5 min read

Here’s why measuring your app’s CX should be a top priority

mobile-first-strategy

11 min read

Boarding the mobile bullet train – How to forge an invincible mobile-first strategy

Report

2023 app trends & C-level predictions

Discover now

ad-strategy-key-dates-Featured

5 min read

Black Friday is just the beginning: level up your ad strategy for key dates

updated-mobile-apps-gain-Featured

7 min read

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps

consumer-preferences-business-app-Featured

7 min read

Consumer preferences say: Your business needs an app

apps-entering-china-challenges-Featured

5 min read

3 main challenges for apps entering China and how to overcome them

mobile-roi-measurement-tips-Featured

5 min read

5 tips for measuring your mobile ROI

app-marketing-strategy-africa-Featured

8 min read

Go-to-market strategy for your app in Africa

insider-tips-creative-assets-Featured

7 min read

Google insider tips to bring your creative assets to the next level

choosing-mobile-media-sources-Featured

5 min read

Choosing your mobile media sources: How many are enough?

setting-up-mobile-performance-campaigns-Featured

7 min read

How to set up your mobile app performance campaigns

content-marketing-app-marketing-Featured

6 min read

All you need to know about content marketing for apps

scale-ua-campaigns-app-growth-Featured

8 min read

How to scale UA campaigns for your app growth

improving-app-uninstall-rate-Featured

4 min read

7 tips to improve your app uninstall rate

aso-increase-organic-installs-Featured

7 min read

7 ASO tips to increase organic installs like a pro

11 min read

Mobile game marketing: Essential strategies made simple

10 min read

Unlocking ROI: The power of collaboration in creative optimization

10 min read

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

A comprehensive guide to dynamic creative optimization in 2024

8 min read

What is creative fatigue and how do you combat it?

A comprehensive guide to dynamic creative optimization in 2024

10 min read

A comprehensive guide to dynamic creative optimization in 2024

9 min read

How to Use AI to Boost Your ASO

12 min read

Your no-BS guide to successful ad creatives

9 min read

Campaign optimization: How to supercharge for success

7 min read

Go for the gold: How to ace your 2024 Olympics campaign

Introducing AppsFlyer’s Google DMA-ready SDK

6 min read

Let’s get rolling: The ultimate guide to pre-roll ads

11 min read

Mastering mobile game monetization: Strategies for success

8 min read

7 pitfalls to watch out for when measuring your in-app purchases

8 min read

How to find creative winners and use AI to maximize their value

8 min read

From views to value: Performance-centric connected TV

Automate or stagnate: your mobile marketing automation guide

9 min read

Automate or stagnate: your mobile marketing automation guide

7 min read

Creative strategist: What is it and why you [may] need it

My ROAS is dropping! What should I do?

8 min read

My ROAS is dropping! What should I do?

How to leverage preload campaigns for gaming apps - featured

7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

The roadmap to success on Android

6 min read

The roadmap to success on Android

7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

9 min read

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

6 min read

Level Up: Cracking the code to PC game marketing in 2023

13 min read

How to map a successful app user journey in 8 easy steps

How gaming companies can weather the economic downturn leveraging preload campaigns

7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

Alternative traffic sources for fintech mobile apps you need to know about in 2023

7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

7 min read

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

8 min read

Mid-roll ads 101: Everything you need to know

CTV vs. OTT advertising: what you need to know

9 min read

CTV vs. OTT advertising: what you need to know

7 min read

Android Privacy Sandbox is coming: What should marketers do next?

11 min read

How to design an app icon: 9 best practices for 2024

9 min read

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

9 min read

Got an app? Now what? Here's how to increase app downloads

7 min read

The beginners guide to custom product pages

13 min read

21 app marketing strategies to charge up user acquisition and retention

The app price is right – Strategies for success

10 min read

The app price is right - Strategies for success

8 min read

App promotion 101: Proven ways to promote your mobile app

14 min read

How to improve your app ratings and reviews to 89% conversions organically

9 min read

The one-stop growth strategies guide that will supercharge your app

6 min read

Use these 5 iOS 15 features to improve your ASO

5 min read

Six essential skills every UA team lead needs

8 min read

Unlock app store success with the right ASO keywords

6 min read

A growing focus on owned media paves the new digital sustainability direction

5 min read

Marketing up close and personal - The app buyer persona guide

7 min read

The no-BS guide to reporting marketing metrics to your boss

11 min read

Level up your iOS app promotion with Apple Search Ads

11 min read

Launching your app: 11 steps to success

App store screenshots: Optimize your visual assets to attract users

10 min read

App store screenshots: Optimize your visual assets to attract users

6 min read

Turn app downloads into long-term value with app user segmentation

8 min read

Go with the user flow: how to master UX in 2023

6 min read

Hunker down or double down? Recession-proof app marketing success strategies

8 min read

App description: Your hidden asset to boost app discoverability and downloads

It’s time to play – What marketers need to know about playable ads in 2023

8 min read

It’s time to play - What marketers need to know about playable ads in 2023

8 min read

Going local to go global: How mobile app localization helps your app rule the world

6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

4 min read

How innovation in Fintech is changing the way India invests

App promotion 101: Proven ways to promote your mobile app

8 min read

Improving app performance (and why it's so important)

9 min read

How to create a successful app landing page in 2023

9 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

8 min read

8 companies improving in-person retail with mobile apps

15 min read

App UX: The fundamentals you need to know in 2023

AppsFlyer e Amplitude - quadrado

6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

7 min read

If and when to show the ATT prompt: What you need to consider

6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

14 min read

Everything marketers need to know about incrementality testing

Dicas de anúncios no TikTok - quadrado

4 min read

6 tips to running high impact ads on TikTok

Ready to start making good choices?

Contact sales Sign up free