India Archives | AppsFlyer
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

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Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

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Michel Hotoveli Nov 25, 2019
3 Min. Read 10
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

Continue Reading
Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

Continue Reading
Michel Hotoveli Nov 25, 2019
3 Min. Read 10
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

Continue Reading
Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

Continue Reading
Michel Hotoveli Nov 25, 2019
3 Min. Read 10
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

Continue Reading
Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

Continue Reading
Michel Hotoveli Nov 25, 2019
3 Min. Read 10
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

Continue Reading
Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

Continue Reading
Michel Hotoveli Nov 25, 2019
3 Min. Read 10
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

Continue Reading
Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

Continue Reading
Michel Hotoveli Nov 25, 2019
3 Min. Read 10
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

Continue Reading
Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

Continue Reading
Michel Hotoveli Nov 25, 2019
3 Min. Read 10
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

Continue Reading
Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

Continue Reading
Michel Hotoveli Nov 25, 2019
3 Min. Read 10
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

Continue Reading
Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

Continue Reading
Michel Hotoveli Nov 25, 2019
3 Min. Read 10
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

Continue Reading
Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

Continue Reading
Michel Hotoveli Nov 25, 2019
3 Min. Read 10