Measurement & analytics - 4 min read Stepping into clarity: introducing complete iOS measurement on X Ads
Measurement & analytics - 4 min read Closing the Loop: A Single Source of Truth for All Your Marketing Efforts
Measurement & analytics - 6 min read Break up with Firebase before it breaks you: Practical migration guide
Measurement & analytics - 4 min read Apple Search Ads finally joins the SKAN party! What you need to know
Measurement & analytics - 4 min read Redefining ATT opt-in measurement: Setting the standard for data accuracy
Measurement & analytics - 5 min read Gross vs. net Revenue: the make-or-break factor in hybrid monetization
Mobile marketing - 3 min read Navigating the privacy frontier: Key insights from Google and AppsFlyer
Measurement & analytics - 6 min read Tackling the challenge of fragmented data in subscription app marketing
Measurement & analytics - 2 min read Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Measurement & analytics - 6 min read Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports
Measurement & analytics - 8 min read Cross-channel marketing in 2024: Perfecting the channel mix formula
Measurement & analytics - 8 min read Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
Measurement & analytics - 3 min read Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
Trends & insights - 5 min read Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Measurement & analytics - 5 min read Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration
Measurement & analytics - 7 min read Inside the Digital Markets Act and its implications for advertisers
Measurement & analytics - 10 min read The creative testing blueprint: Strategies for high-impact ad campaigns
Measurement & analytics - 7 min read Why media mix models are the answer to unlocking measurement in a privacy-centric world
Measurement & analytics - 4 min read Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
Measurement & analytics - 3 min read SKAN 4.0 anomalies explained: zeros, “none” conversion values and more
Trends & insights - 5 min read After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025
Measurement & analytics - 6 min read Small but valuable: how to leverage 27% of iOS users with an IDFA
Measurement & analytics - 7 min read How predictive decision-making could save you up to $280k a month - data study
Measurement & analytics - 5 min read Simplifying SKAN 4.0: 5 features that will help you master the changes
Measurement & analytics - 5 min read Beyond product specs: 5 crucial factors to consider when buying an MMP
Measurement & analytics - 5 min read Why creative and top of funnel measurement is key in the privacy age and how to do it right
Measurement & analytics - 15 min read The great migration - Debunking the fear factor when looking to switch MMPs
Measurement & analytics - 6 min read Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold
Measurement & analytics - 7 min read How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
Measurement & analytics - 8 min read How to break your addiction to user level data - From user level centric to aggregate
Measurement & analytics - 5 min read How to measure Google app campaigns in 2023: What you need to know
Measurement & analytics - 6 min read The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Measurement & analytics - 5 min read Reach matters: An introduction to reach-based incrementality measurement
Trends & insights - 7 min read SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
Measurement & analytics - 6 min read Predictive marketing for mobile advertisers: How to do more with less
Tips & strategy - 5 min read Black Friday is just the beginning: level up your ad strategy for key dates
Measurement & analytics - 5 min read Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates
Tips & strategy - 6 min read Marketing and product analytics: Why use a flashlight when you can turn on the lights?
Measurement & analytics - 7 min read Mobile attribution in the age of privacy: Challenges and opportunities
Measurement & analytics - 3 min read Why attribution and cost data are better together to achieve true ROI
Measurement & analytics - 6 min read Top 5 reasons why mobile attribution is a must in your marketing stack
Measurement & analytics - 9 min read The organic uplift in-app marketing: Separating fact from fiction
Measurement & analytics - 7 min read Measuring app campaigns on Facebook: Everything you need to know