Case Study

Acquiring High Quality Gamers at Scale with Data-Driven Creativity

  • 600+%
    Day 1 ARPU
  • 550+%
    Day 3 ARPU
  • 10X
    US-based iOS installs

BACKGROUND

Huuuge Casino is a leading online multiplayer casino app where players can team up, and join tournaments with players around the world. Real-time multiplayer games include Casino Slots, Blackjack, Roulette, Video Poker, Baccarat and more.

CHALLENGE

The US is the most competitive market for social games. Huuuge wanted to scale their paying user-base quickly and at the right price point. Based on previous experience, they knew the US would be a challenge, particularly on iOS.

IDEA

A granular understanding of which ad creative delivered the best users could help scale their growth quickly. Utilizing the preconfigured Liniad integration within AppsFlyer, they were able to start measuring the success of each install quickly and easily. Liniad used Qualiad, their Full Funnel Audience Optimizer and Creative Analysis Algorithm to identify and target the most engaged gamers, scale UA and optimize based on ARPU. By identifying the creative elements within each campaign that delivered the most engaged users, they could deliver the ideal ads to each user cluster to improve their performance.

IMPACT

The combination of AppsFlyer’s mobile attribution and marketing analytics and Liniad’s creative analysis and optimization tools proved to be a winning hand. The results from these campaigns have been fantastic. Average revenue per user (ARPU) on day 1 grew by 600%, and day 3 ARPU grew from 550%. And those challenging US-based iOS installs grew 10x.

AppsFlyers' real-time attribution, in-app events, and deep partner integration with Liniad's innovative technology allowed us to quickly and easily optimize our ad creative and targeting, delivering substantially stronger results.
Huuuge Games