App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
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Click to install time (CTIT)VSConversion rate (CVR)
Description
Click to install time (CTIT)
CTIT describes the interval of time between a user clicking on an ad and an app being opened.
Conversion rate (CVR)
CVR is is a marketing metric that shows the percentage of times a user took a desired action, such as downloading an app or making a purchase.
Target audience
Click to install time (CTIT)
Advertisers
Conversion rate (CVR)
Advertisers and publishers
Benefits
Click to install time (CTIT)
• Useful in identifying and preventing mobile fraud such as click flooding
Conversion rate (CVR)
• Shows the effectiveness of a piece of content
• Highlights any weaknesses in the marketing funnel
How to calculate
Click to install time (CTIT)
Volume of installs in a specific time period after an ad click
Conversion rate (CVR)
Number of conversions
Total number of interactions
x 100
How to improve it?
Click to install time (CTIT)
• Keep a close eye on fraud
Conversion rate (CVR)
• Set clear goals for each piece of content
• Localize content to accommodate a global audience
• Sharpen your messaging and build in a clear, attention-grabbing call to action
• Keep testing and refining your creatives
