App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
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Click to install time (CTIT)VSCost per install (CPI)
Description
Click to install time (CTIT)
CTIT describes the interval of time between a user clicking on an ad and an app being opened.
Cost per install (CPI)
The CPI is a predetermined price that the advertiser agrees to pay the publisher every time a user installs their app as a direct result of an ad served by the publisher.
Target audience
Click to install time (CTIT)
Advertisers
Cost per install (CPI)
Advertisers and publishers
Benefits
Click to install time (CTIT)
• Useful in identifying and preventing mobile fraud such as click flooding
Cost per install (CPI)
• Low risk for advertisers relative to other pricing models
• Good for creating a buzz around your app
• Good indicator of the effectiveness of your campaign
How to calculate
Click to install time (CTIT)
Volume of installs in a specific time period after an ad click
Cost per install (CPI)
Total campaign spend
Number of app installs
How to improve it?
Click to install time (CTIT)
• Keep a close eye on fraud
Cost per install (CPI)
• Make revenue the primary KPI
• Keep a close watch on fraud
• Understand incentivized traffic behaviour
• Analyze user behaviour in the app
