What are Assisted Installs? Mobile Advertising Assists Defined
In the mobile customer journey, users often see or engage with multiple ads before making the choice to download an app.
How This Works:
For example, a particular video campaign may not be the marketer’s top source of generating installs, this campaign may help or assist in driving higher quality users by educating them or building awareness earlier in the funnel. Appsflyer gives weight to these awareness building sources so you could take them into consideration when planning your next move.
Though “last-click-attribution” determines which media source is credited with driving the install, AppsFlyer’s multi-touch attribution provides marketers with insights into which sources “assisted” in the install. Helping in painting a complete picture of partners who contribute to marketing efforts.
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