What are Blacklists for Mobile Fraud:
A mobile fraud blacklist is a database of known fraud signal providers. Any publisher or source who’s behavior matches known fraud patterns is reported as fraud, and blocked when possible. Many anti-fraud solutions buy or maintain their own blacklists of Device IDs, bot signatures and IP addresses known to perpetrate fraud. Once added to a blacklist, all clicks and installs from a blacklisted source are automatically blocked.
Why Is This Important:
It is both cheap and easy for criminals to change both their IP addresses and their Device IDs, evading the real-time protection offered by most blacklists. Additionally, only data providers with massive, real-time databases as well as advanced machine learning capabilities can identify fraudulent devices and IP addresses quickly and efficiently to deliver meaningful real-time protection. Similarly, many fraud providers blacklist only a couple of bot signatures, as developing the required database for bot signatures requires massive resources.
When selecting a fraud protection solution, consider the role of “first-party” versus “third-party” blacklists, the scale of databases and overall mobile fraud experience. Providers relying entirely on third-party blacklists present ideal targets for fraudsters. For this reason, anti-fraud solutions that utilize first-party blacklists and global anti-fraud databases offer inherently superior protection. AppsFlyer’s database is the largest in the industry, covering 98% of all mobile devices worldwide. A constantly learning and improving machine learning algorithm provides the safest choice for your mobile attribution, protecting your activity during and post install.
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