What is Click Redirection?
Click redirection is a type of click fraud commonly found on mobile web, wherein publishers run a script that causes the first click on their site, or the first click on a link on their site, to load a third-party page.
How This Works:
During his morning commute, Brian likes to catch up on last night’s sports games. When searching for highlights, he accidentally lands on a less-than-reputable mobile web page. When clicking the “view last night’s highlights” link, the publisher opens a new window that automatically redirects him to an app download page on Google Play. Only after closing this window, does the original video play.
Protect 360’s Real-time, automated fraud protection solution can block some installs coming from mobile click redirection fraud. An additional deep, hands-on analysis provided by Protect360’s data can deliver comprehensive coverage and highlight additional cases for full coverage.
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