Click Redirection

What is click redirection?

Click redirection is a type of click fraud common to the mobile web, wherein publishers run a script that causes the first click on their site, or the first click on a link on their site, to load a third-party page.

For example, during his morning commute, Brian likes to catch up on last night’s sports games. When searching for highlights, he accidentally lands on a less-than-reputable mobile web page. When clicking the view last night’s highlights, the publisher opens a new window that automatically redirects him to an app download page on Google Play. Only after closing this window, does the original video play.

While real-time, automated fraud protection solutions can block some installs coming from mobile click redirection fraud, only deep, hands-on analysis (mobile fraud detection platforms) can deliver comprehensive coverage.